Overview
From Amsterdam, From Everywhere
Scotch & Soda
To launch their SS17 collection, “From Amsterdam, From Everywhere”, Scotch & Soda once again used findings from all over the world for their surprising mix of fabrics and patterns. They were looking for a partner that could create a fitting video strategy, and also develop the necessary assets to increase brand equity and raise brand consideration. Based on 4 existing long format videos we created 92 different edits for YouTube, Facebook and Instagram.
Results
3.000.300
completed views
28.3
hours watched
+90K
purchase value
Where is your Amsterdam?
It’s different for everyone. No single video could ever address the entire target audience. Working together with Facebook’s in-house agency, The Creative Shop – we defined the requirements for each individual video beforehand, specifically for the Dutch and German market. Each of the 92 videos are tailor made for their platform and target audience.
Credits
Scotch and Soda & FJ
In collaboration with The Creative Shop and Scotch & soda, we took on the role of scaling the campaign with shorter, online assets. We translated the campaign to online, ensuring these assets could live anywhere, anytime. Creating that many unique assets isn’t easy, but working side-by-side, we made it work.
For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl
Services
Video strategy
Concept
Editing
Facebook advertising
Instagram advertising
YouTube advertising