Overview

From Amsterdam, From Everywhere

Scotch & Soda

Scotch & Soda is a fashion brand of pioneers and collectors. Findings from all over the world form the basis for the collections that are renowned for their surprising mix of fabrics and patterns. Based on 4 long format videos within the “From Amsterdam, From Everywhere” campaign we developed the video strategy and created 92 short variations of the video content for YouTube, Facebook and Instagram.

Results

3.000.300

completed views

28.3

hours watched

+90K

purchase value

Where is your Amsterdam?

This is different for everyone. That’s why no single video could ever address the entire target audience. Working together with ‘The Creative Shop’, Facebook’s in-house agency we defined the requirements for each individual video beforehand. For the Dutch as well as the German market. Each of the 92 video’s is tailor made for its platform and target audience.

Credits

Scotch and Soda & FJ

FJ already had a strong relationship with “The Creative Shop”,  Facebook’s in-house agency. Based on this cooperation, we started working with Scotch & Soda. Becoming its smart & kick ass video production agency for a variety of video campaigns.

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjproducties.nl.

Services

Video strategy

Concept

Editing

Facebook advertising

Instagram advertising

YouTube advertising

 

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