Overview

From Amsterdam, From Everywhere

Scotch & Soda

To launch their SS17 collection, “From Amsterdam, From Everywhere”, Scotch & Soda once again used findings from all over the world for their surprising mix of fabrics and patterns. They were looking for a partner that could create a fitting video strategy, and also develop the necessary assets to increase brand equity and raise brand consideration. Based on 4 existing long format videos we created 92 different edits for YouTube, Facebook and Instagram.

Results

3.000.300

completed views

28.3

hours watched

+90K

purchase value

Where is your Amsterdam?

This is different for everyone. That’s why no single video could ever address the entire target audience. Working together with ‘The Creative Shop’, Facebook’s in-house agency we defined the requirements for each individual video beforehand. For the Dutch as well as the German market. Each of the 92 video’s is tailor made for its platform and target audience.

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Credits

Scotch and Soda & FJ

Where is your Amsterdam? This is different for everyone. That’s why no single video could ever address the entire target audience. Working together with ‘The Creative Shop’, Facebook’s in-house agency we defined the requirements for each individual video beforehand. For the Dutch as well as the German market. Each of the 92 video’s is tailor made for its platform and target audience.

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl

Services

Video strategy

Concept

Editing

Facebook advertising

Instagram advertising

YouTube advertising

 

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