Overview

Carhartt 130 Years

Carhartt Workwear

How do we celebrate Carhartt’s 130 year legacy without it being one, single campaign moment? By creating a main film plus a series of 5 portraits, highlighting Carhartt’s brand ambassadors that have been creating their legacy together with the brand for a unique amount of time. The campaign shows that Carhartt Workwear enables you to create your own heritage with your own two hands.

Results

321.819

Completed Views

€1.30

Cost Per Mille

25%

Completion Rate

9.20

Return On Advertisement Spent

The Telly Awards

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We are honoured to announce that we have received the Silver Telly Award in the category “online commercials” for our Carharrt 130 years campaign!

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Smart Production

2

Production Days

42

Mobile-First Deliverables

Main film

Glassblower

Ceramic Worker

Miller

Steelworker

Woodworker

Conversion Driven Videos

From the see and think videos as seen above, we cleverly formed new and unique videos from the existing Carhartt 130 Years campaign for the “Do” layer of Carhartts strategy. That performed far above our expectations!

 

Behind the Scenes

Behind the Scenes

Credits

Carhartt Workwear & FJ

This is our second Carhartt Workwear campaign for the EMEA region. We gave it a special, personal touch by working with real brand ambassadors that represent Carhartt Workwear in their approach to their work.

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl

Services

Video strategy

Concept

Recordings

Editing

Grading

Sound Design

2D Motion Design

Facebook advertising

Instagram advertising

YouTube advertising

 

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