Overview

ANKO

The power of hairdressers

Hairdressers do more than just cut hair. They make people feel good about themselves and give them renewed confidence. They make people shine. ANKO wanted to share that exceptional power with the whole of the Netherlands. That’s why we’ve created ‘The power of hairdressers’. A video journey in which we pay tribute to the hairdressing profession and focus on ‘real’ hairdressers and ‘real’ customers.

Results

316.528

People Reached

1.003.281

Views

116.467

Completed Views

€2.21

Cost Per Mille

Teaser video

It’s common for paid media agencies to make a cut down version of the Hero video for online video distribution. Because we like to take extra responsibility for our client’s campaigns we edited a completely new ‘Teaser’ video to extra inspire our audience.

Behind the Scenes

Credits

ANKO & FJ

The video is made with real hairdressers and customers. The passion, the pleasure, the craftsmanship, it’s all real! This makes the video a tribute to the beautiful hairdressing profession instead of putting the ANKO brand first.

For more information contact project lead Jasper Fraikin via +31 6 15045382 or jasper@fjamsterdam.nl

Services

Video strategy

Concept

Recordings

Editing

Grading

Sound Design

Facebook advertising

Instagram advertising

 

Other projects